AN PUBLICATION | NOVEMBER 2009 our 7th Annual CMf plus issue! The industry’s most innovative companies recap presentations from STLE’s 2009 Commercial Marketing Forum: lAnXess Corp. eXXonMobil CheMiCAl Additives internAtionAl Afton lubrizol CrodA lubriCAnt Additives Oil Analysis Selecting alarms and limits Lessons Learned Always ask, ‘What if…’ President’s Report Highlights from The World Tribology Congress